Website redesign planning guide
Turn a broad redesign request into a business case, governance model, requirements brief, content plan, procurement process, and measurable launch.
Build the planInsights
Better inputs for high-stakes website decisions
Practical guidance for marketing, operations, and technology leaders preparing a redesign, comparing scopes, or protecting an established search footprint.
Start here
Three decisions that shape the whole project
These guides are built for the planning room: concrete enough to use, candid about tradeoffs, and connected to the next decision.
SEO migration checklist
Inventory what search engines know, map every valuable URL, test the new environment, and monitor the signals that expose launch problems early.
Protect the migrationWebsite budget guide
Understand the work behind common budget bands, the variables that move cost, and how to compare proposals without mistaking a shorter list for a lower-risk plan.
Plan the investmentEditorial standard
Useful enough to challenge a proposal
Prismo's insight library is not a publishing treadmill. Each guide should help a buyer define requirements, identify risk, ask a sharper question, or evaluate a decision already in front of the organization.
- Claims are separated from recommendations and planning examples.
- Material updates receive a new reviewed date; cosmetic edits do not.
- Articles identify an accountable author and link to relevant services without disguising sales copy as education.
- Generic trend recaps are omitted unless they change a real operating decision.
Need a working session?
Bring the brief, the constraints, and the unanswered questions.
Prismo can help turn an early idea into a plan your stakeholders and delivery partners can evaluate.