Business is changing and social media is offering opportunities that you could only dream of years ago.

Companies are backing off aggressive advertising campaigns in favor of directly connecting with their customers and the general public. Small businesses benefit from social advertising, which exposes you to a worldwide audience at a minimal cost.

It’s important to become involved in social media both for exposure and to interact with your customers. Twitter and Facebook have many businesses, big and small, that use that media to provide customer service, product education and to forge a more personal link with their clients.

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